CreatorFuse HQ displays estimated earnings for creators across YouTube, TikTok, Instagram, and Twitch. These are informed estimates — not exact figures reported by the platforms or creators themselves. Here is exactly how we calculate them and what caveats apply.
YouTube Earnings Estimation
For YouTube, we estimate ad revenue using: Monthly Estimated Views × Average RPM ÷ 1,000. RPM (Revenue Per Mille) is the actual revenue per 1,000 views after YouTube's revenue share (creators receive ~55% of ad revenue). We use niche-specific RPM benchmarks derived from publicly reported ranges and creator data.
RPM Benchmarks We Use
| Finance / Business | $5–$30 RPM |
| Technology | $3–$12 RPM |
| Education | $3–$10 RPM |
| Health & Fitness | $3–$9 RPM |
| Gaming | $2–$8 RPM |
| Entertainment / Vlogs | $1.50–$5 RPM |
| Music | $1–$4 RPM |
| General (default) | $1.50–$5 RPM |
What Is NOT Included
Our estimates only cover ad revenue from the platform's Partner Program. They do NOT include: brand sponsorships, merchandise revenue, channel memberships, Super Chats/Tips, affiliate marketing income, or off-platform income. In many cases, these alternative revenue streams can be larger than ad revenue alone.
Why Estimates Vary from Reality
Actual creator earnings depend on many factors our model cannot predict: audience geography (US viewers generate higher CPM than other countries), ad engagement (click-through rate), seasonal ad demand (Q4 is typically 30–50% higher CPM), monetization status (not all videos are monetized), content category changes, and algorithm-driven view fluctuations.
Data Sources
All public creator statistics (subscriber counts, view totals, profile data) are sourced directly from official public platform data. We do not use unofficial scraping of private data. All earnings figures are estimates calculated by CreatorFuse HQ and labeled as such throughout the site.